A few years ago, you would have been correct to guess college students or those in their early 20s, a group surrounded by peers and in the prime of their bar-hopping years. But a newly released Pew Research Center study finds the use of online dating sites by to year-olds has nearly tripled just since , making this group now the most likely to use the Web to find partners. Smith says the spike has been driven by the rise of mobile dating apps, something used by 1 in 5 young adults. Overall, 15 percent of American adults have used online dating sites or mobile apps, up from 11 percent in
Dating app usage spikes amid coronavirus pandemic
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These charts from Match Group show more people are turning to online dating during the pandemic
Subscriber Account active since. Online dating is what people do when everything else has been cancelled, it seems. Match Group's second quarter earnings report shows an increase in subscribers and downloads over pre-COVID levels, and users are back to paying for membership at the same level they were before.
Millions of people quarantined around the world due to the COVID outbreak has led to disastrous consequences for restaurants and entertainment businesses. However, as in any crisis, there are always losers and winners. The video game industry, streaming and video call platforms have benefited, as well as other unexpected winners: dating apps. Although dating apps are nothing new, following Match.