Lee Dong-gun made his debut in the entertainment industry in as a singer, but he would later gain fame as an actor, starring in television dramas such as Sweet 18 , Lovers in Paris , and Stained Glass. Lee took a break from acting in , claiming he felt overwhelmed with his workload in both television and film. During a fan meeting event in Japan held on 5 December , Lee announced the release of his first photobook which also included a making-of DVD, poster and postcard. Lee participated in the Hallyu Expo in Asia on Jeju island which commenced on 28 November and spanned a total of days. This large-scale event was intended to promote Korean culture across Asia and expected to bring in , tourists to stimulate the local economy. This two-day event from 14 to 15 August , featured Korean celebrities with large fanbases and was intended as a cultural exchange program between Korea and Japan.
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The biggest success of her early career was in the subsequent films Lovers' Concerto and The Classic. Her next two films also proved to be huge hits in East Asia: A Moment to Remember ,   based on a famous Japanese series, set box office records in Japan and sold over two million tickets in Korea,   while April Snow in which she co-starred with superstar Bae Yong-joon  was also a hit in Japan and China. In , she became the highest-paid Korean actress in Korean television series when she was guaranteed a talent fee of KRW 50 million plus incentive per episode for her lead role in SBS drama Alone in Love. Son then cast off her nice girl image in her next projects. After filming the dark mystery White Night ,  Son wanted to do a more fun project, so she chose the romantic comedy series Personal Taste ,   followed by the horror-romantic comedy film Spellbound which became one of the top-grossing films in and by far the most successful Korean romantic comedy movie in recent years.